May 12, 2021
Ep. 84 – Influencer Marketing with Inbal Claudio
This week, Mike sits down with his sister-in-law Inbal Claudio.
Inbal shares her story and journey into entrepreneurship. She has started a candle company, Goldwick Candles just over two years ago. They share how many common struggles with just starting a business can be a scarcity mindset of thinking on ways to fail before even giving themselves a chance. Inbal stresses how important confidence is in finding your uniqueness within yourself and your product.
Initially her go-to-market strategy was finding influencers within social media to help her promote her product on a larger scale. However, challenges such as time and cost created struggles for her to get this going. Through her experience of this with her candles, it led her to an idea to create a platform called, Like-Minded, which is about to launch very soon this summer. Like-Minded Collective is an online platform for small businesses to find influencers to hire them to help promote their businesses. Yes, there are other sites out there that typically have minimums and cater to the large-scale businesses but her vision is a bit different. Like-Minded is geared to the start-up, small business owner as a way for them to connect to potential influencers out there to help spread the word of their business. Interested in learning more? Listen in, comment, connect and review!
Want to connect with Inbal?
Instagram - @like.minded.collective Facebook - @like.minded.co
www.lm-collective.com